Product Concept
Cph Cartel
Cph Cartel
A campaign video and ambassador website that introduces Copenhagen Cartel's recycled swimwear to a younger audience without the greenwashing.
A campaign video and ambassador website that introduces Copenhagen Cartel's recycled swimwear to a younger audience without the greenwashing.
Year
2023
Year
2023
Year
2023
Client
Cph Cartel
Client
Cph Cartel
Client
Cph Cartel
Industry
Sustainable fashion
Industry
Sustainable fashion
Industry
Sustainable fashion
Project Duration
6 weeks
Project Duration
6 weeks
Project Duration
6 weeks
Intro
A campaign concept for Copenhagen Cartel, a sustainable swimwear brand made from recycled fishing nets. We designed a campaign video and website to bring an 18 to 25 year old audience into a brand that, until then, was speaking mainly to a 25 to 45 crowd.
Objective
Reach a younger audience without compromising on the brand's sustainability message, and turn that audience into active ambassadors rather than passive shoppers. The campaign needed to support a new visual identity and stand up to scrutiny from a generation that is quick to call out greenwashing.
Challenge
Interviews told us young people in Copenhagen care about the cause but find the prices too steep, follow trends instead of brands, and react badly to anything that feels like guilt-tripping or greenwashing. We had to talk to them about ocean pollution without making them feel lectured, and explain why a recycled swimsuit is worth their money when fast fashion is one click away.
Result
A campaign built around an ambassador programme: a dystopian, black-mirror style video imagining the life of a sea turtle surrounded by plastic, paired with a campaign website where young people can sign up to become ambassadors in exchange for student discounts and access to past season pieces. The site is built in HTML, CSS and JavaScript with a WordPress backend feeding the ambassador database, and is mobile first because that is where the audience actually is.
Latest Projects
Your brand deserves to move. Let's make it happen.
Your brand deserves to move. Let's make it happen.
Your brand deserves to move.
Let's make it happen.
2026©Marcin. All rights reserved.
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Product Concept
Cph Cartel
Cph Cartel
A campaign video and ambassador website that introduces Copenhagen Cartel's recycled swimwear to a younger audience without the greenwashing.
A campaign video and ambassador website that introduces Copenhagen Cartel's recycled swimwear to a younger audience without the greenwashing.
Year
2023
Year
2023
Year
2023
Client
Cph Cartel
Client
Cph Cartel
Client
Cph Cartel
Industry
Sustainable fashion
Industry
Sustainable fashion
Industry
Sustainable fashion
Project Duration
6 weeks
Project Duration
6 weeks
Project Duration
6 weeks
Intro
A campaign concept for Copenhagen Cartel, a sustainable swimwear brand made from recycled fishing nets. We designed a campaign video and website to bring an 18 to 25 year old audience into a brand that, until then, was speaking mainly to a 25 to 45 crowd.
Objective
Reach a younger audience without compromising on the brand's sustainability message, and turn that audience into active ambassadors rather than passive shoppers. The campaign needed to support a new visual identity and stand up to scrutiny from a generation that is quick to call out greenwashing.
Challenge
Interviews told us young people in Copenhagen care about the cause but find the prices too steep, follow trends instead of brands, and react badly to anything that feels like guilt-tripping or greenwashing. We had to talk to them about ocean pollution without making them feel lectured, and explain why a recycled swimsuit is worth their money when fast fashion is one click away.
Result
A campaign built around an ambassador programme: a dystopian, black-mirror style video imagining the life of a sea turtle surrounded by plastic, paired with a campaign website where young people can sign up to become ambassadors in exchange for student discounts and access to past season pieces. The site is built in HTML, CSS and JavaScript with a WordPress backend feeding the ambassador database, and is mobile first because that is where the audience actually is.
Latest Projects
Your brand deserves to move. Let's make it happen.
Your brand deserves to move. Let's make it happen.
Your brand deserves to move.
Let's make it happen.
2026©Marcin. All rights reserved.
Phone
Product Concept
Cph Cartel
Cph Cartel
A campaign video and ambassador website that introduces Copenhagen Cartel's recycled swimwear to a younger audience without the greenwashing.
A campaign video and ambassador website that introduces Copenhagen Cartel's recycled swimwear to a younger audience without the greenwashing.
Year
2023
Year
2023
Year
2023
Client
Cph Cartel
Client
Cph Cartel
Client
Cph Cartel
Industry
Sustainable fashion
Industry
Sustainable fashion
Industry
Sustainable fashion
Project Duration
6 weeks
Project Duration
6 weeks
Project Duration
6 weeks
Intro
A campaign concept for Copenhagen Cartel, a sustainable swimwear brand made from recycled fishing nets. We designed a campaign video and website to bring an 18 to 25 year old audience into a brand that, until then, was speaking mainly to a 25 to 45 crowd.
Objective
Reach a younger audience without compromising on the brand's sustainability message, and turn that audience into active ambassadors rather than passive shoppers. The campaign needed to support a new visual identity and stand up to scrutiny from a generation that is quick to call out greenwashing.
Challenge
Interviews told us young people in Copenhagen care about the cause but find the prices too steep, follow trends instead of brands, and react badly to anything that feels like guilt-tripping or greenwashing. We had to talk to them about ocean pollution without making them feel lectured, and explain why a recycled swimsuit is worth their money when fast fashion is one click away.
Result
A campaign built around an ambassador programme: a dystopian, black-mirror style video imagining the life of a sea turtle surrounded by plastic, paired with a campaign website where young people can sign up to become ambassadors in exchange for student discounts and access to past season pieces. The site is built in HTML, CSS and JavaScript with a WordPress backend feeding the ambassador database, and is mobile first because that is where the audience actually is.
Latest Projects
Your brand deserves to move. Let's make it happen.
Your brand deserves to move. Let's make it happen.
Your brand deserves to move.
Let's make it happen.
2026©Marcin. All rights reserved.
Phone