Branding
La Cuenta Vinos
La Cuenta Vinos
A full rebrand of a Danish Spanish wine importer built to give 25 years of expertise a visual identity worth the product inside the bottle.
A full rebrand of a Danish Spanish wine importer built to give 25 years of expertise a visual identity worth the product inside the bottle.
Year
2024
Year
2024
Year
2024
Client
La Cuenta Vinos
Client
La Cuenta Vinos
Client
La Cuenta Vinos
Industry
Distribution & Wholesale
Industry
Distribution & Wholesale
Industry
Distribution & Wholesale
Project Duration
4 weeks
Project Duration
4 weeks
Project Duration
4 weeks
Intro
A complete rebrand for La Cuenta Vinos, a Danish importer selling Spanish wines with over 25 years of experience and a brand that had never caught up with the quality of what was in the bottle. We built them a new identity from the ground up: logo, voice, webshop, social templates, print, and merchandise so the brand could finally match the product.
Objective
Give La Cuenta Vinos a visual identity strong enough to compete in a crowded wine market, communicate Spanish authenticity without feeling like a tourist postcard, and create a system their team could actually use across every touchpoint from an Instagram post to a shipping box.
Challenge
The brand had history and genuine expertise but nothing to show for it visually. Spanish wine is a saturated category where everyone leans on the same vineyard photography and serif fonts. We needed to build something with real character raw enough to feel authentic, structured enough to scale across webshop, email, social ads, and physical packaging without it falling apart the moment someone opened Canva.
Result
A full brand system built around a grape-cluster logo drawn from Spanish flag colors and finished with a deliberate patina that gives it age without pretending to be something it isn't. A two-font system pairing Tektur SemiCondensed for headlines with Poppins for body copy. A four-color palette pulled directly from the Spanish flag. A tagline "Kun det bedste fra Spanien" that doubles as a quality promise and a content filter. Splash badge templates for promotions, four social post formats, a Figma-prototyped webshop across landing, category and product pages, a newsletter layout, and a full set of branded merchandise from wine bags to glassware to t-shirts.
Latest Projects
Your brand deserves to move. Let's make it happen.
Your brand deserves to move. Let's make it happen.
Your brand deserves to move.
Let's make it happen.
2026©Marcin. All rights reserved.
Phone
Branding
La Cuenta Vinos
La Cuenta Vinos
A full rebrand of a Danish Spanish wine importer built to give 25 years of expertise a visual identity worth the product inside the bottle.
A full rebrand of a Danish Spanish wine importer built to give 25 years of expertise a visual identity worth the product inside the bottle.
Year
2024
Year
2024
Year
2024
Client
La Cuenta Vinos
Client
La Cuenta Vinos
Client
La Cuenta Vinos
Industry
Distribution & Wholesale
Industry
Distribution & Wholesale
Industry
Distribution & Wholesale
Project Duration
4 weeks
Project Duration
4 weeks
Project Duration
4 weeks
Intro
A complete rebrand for La Cuenta Vinos, a Danish importer selling Spanish wines with over 25 years of experience and a brand that had never caught up with the quality of what was in the bottle. We built them a new identity from the ground up: logo, voice, webshop, social templates, print, and merchandise so the brand could finally match the product.
Objective
Give La Cuenta Vinos a visual identity strong enough to compete in a crowded wine market, communicate Spanish authenticity without feeling like a tourist postcard, and create a system their team could actually use across every touchpoint from an Instagram post to a shipping box.
Challenge
The brand had history and genuine expertise but nothing to show for it visually. Spanish wine is a saturated category where everyone leans on the same vineyard photography and serif fonts. We needed to build something with real character raw enough to feel authentic, structured enough to scale across webshop, email, social ads, and physical packaging without it falling apart the moment someone opened Canva.
Result
A full brand system built around a grape-cluster logo drawn from Spanish flag colors and finished with a deliberate patina that gives it age without pretending to be something it isn't. A two-font system pairing Tektur SemiCondensed for headlines with Poppins for body copy. A four-color palette pulled directly from the Spanish flag. A tagline "Kun det bedste fra Spanien" that doubles as a quality promise and a content filter. Splash badge templates for promotions, four social post formats, a Figma-prototyped webshop across landing, category and product pages, a newsletter layout, and a full set of branded merchandise from wine bags to glassware to t-shirts.
Latest Projects
Your brand deserves to move. Let's make it happen.
Your brand deserves to move. Let's make it happen.
Your brand deserves to move.
Let's make it happen.
2026©Marcin. All rights reserved.
Phone
Branding
La Cuenta Vinos
La Cuenta Vinos
A full rebrand of a Danish Spanish wine importer built to give 25 years of expertise a visual identity worth the product inside the bottle.
A full rebrand of a Danish Spanish wine importer built to give 25 years of expertise a visual identity worth the product inside the bottle.
Year
2024
Year
2024
Year
2024
Client
La Cuenta Vinos
Client
La Cuenta Vinos
Client
La Cuenta Vinos
Industry
Distribution & Wholesale
Industry
Distribution & Wholesale
Industry
Distribution & Wholesale
Project Duration
4 weeks
Project Duration
4 weeks
Project Duration
4 weeks
Intro
A complete rebrand for La Cuenta Vinos, a Danish importer selling Spanish wines with over 25 years of experience and a brand that had never caught up with the quality of what was in the bottle. We built them a new identity from the ground up: logo, voice, webshop, social templates, print, and merchandise so the brand could finally match the product.
Objective
Give La Cuenta Vinos a visual identity strong enough to compete in a crowded wine market, communicate Spanish authenticity without feeling like a tourist postcard, and create a system their team could actually use across every touchpoint from an Instagram post to a shipping box.
Challenge
The brand had history and genuine expertise but nothing to show for it visually. Spanish wine is a saturated category where everyone leans on the same vineyard photography and serif fonts. We needed to build something with real character raw enough to feel authentic, structured enough to scale across webshop, email, social ads, and physical packaging without it falling apart the moment someone opened Canva.
Result
A full brand system built around a grape-cluster logo drawn from Spanish flag colors and finished with a deliberate patina that gives it age without pretending to be something it isn't. A two-font system pairing Tektur SemiCondensed for headlines with Poppins for body copy. A four-color palette pulled directly from the Spanish flag. A tagline "Kun det bedste fra Spanien" that doubles as a quality promise and a content filter. Splash badge templates for promotions, four social post formats, a Figma-prototyped webshop across landing, category and product pages, a newsletter layout, and a full set of branded merchandise from wine bags to glassware to t-shirts.
Latest Projects
Your brand deserves to move. Let's make it happen.
Your brand deserves to move. Let's make it happen.
Your brand deserves to move.
Let's make it happen.
2026©Marcin. All rights reserved.
Phone